This Pioneering Natural Haircare Brand Is Devoted To Reducing Waste

This is a sponsored post.

There’s nothing more mortifying than your mom looking you dead in the eyes and asking you, “When was the last time you washed your hair?” Especially when it was, quite literally, that morning. Ego bruised, thrashed, completely and utterly dismembered, there’s only one appropriate answer: it’s time for new hair products.

When this happens, it can be hard to stay low on waste. Maybe your hair needs a switch-up but you’ve still got half a bottle of conditioner left, or you’re a curly-haired girl with a lot of steps in your routine. Don’t worry—we’ve got you covered. Our baddies know that we love zero-waste hair care, and we’re bringing you an amazing option from the susty scene: meet As I Am!

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As I Am is a 100% self-funded immigrant and family-owned-and-operated hair care brand that takes intentionality to another level, with a product line that is healthier for us and the planet. In addition to being plastic-free and zero waste, this brand is vegan and cruelty-free. Their products, designed specifically for curly, coily, and textured hair, are sulfate-free, silicon-free, and mineral oil-free to protect natural texture.

Of all their collections, their Hemp Seed Oil Bars are one of their lowest-waste products, so naturally, these colorful bars, made with As I Am’s typical round-up of organic ingredients, drew our eyes. This Hemp Seed Oil Bar is made for all hair types, but as with all As I Am products, it has naturally textured hair top of mind.