The 15 Best Black Friday Deals from Small Sustainable Brand
Black Friday often feels like a celebration of overconsumption, urging us to buy things we don’t truly need. But it also offers a unique opportunity to harness the power of our spending to support businesses and people who reflect the values we want to see in the world. For small and sustainable businesses, the holiday season is a critical time to gain exposure and secure sales that will sustain them well beyond the festivities.
This year, instead of chasing discounts at big-box retailers for poorly made items that may soon end up in a landfill, let’s focus on the gifts that truly matter—ethically-made pieces and products with a purpose and story behind them. By supporting small, sustainable businesses this Black Friday, we can give gifts that not only add value to our and our loved ones’ lives but also help build a more thoughtful and compassionate world.
Latina-owned | Local & Sustainable Production | NYC-based | Staff-tested
Santos by Monica is running tiered discounts on their ready-to-wear and cactus leather bags through the holidays.
Spend $100, get 15%
Spend $200, get 20%
Spend $300, get 25%
2. Ethique
Plastic-Free | B-Corp Certified | Vegan & Cruelty Free | Staff-tested
Stock up on your solid bar essentials with Ethique’s Black Friday sale! From shampoos to deodorants, you can transform your hair and skin care routines to solids only.
Up to 60% off sitewide
Woman-owned | Small Batch Production | Size Inclusive | Staff-tested
Fashion Brand Company is proof that you can be funny and hot. Their clothes are made for those of us who will never let anyone forget we’ve been blessed with both.
50% off select items
Free scrap tote on orders $100 and over
4. Vitaly
Recycled Materials | Lifetime Warranty
If you’re looking for some edgy accessories this season, Vitaly’s steel jewelry will become staples in your wardrobe.
Up to 40% off sitewide
5. Piecework
Staff-tested | Eco-Friendly Packaging
Add some wholesome puzzle fun to your holiday celebrations and gifts with anyone of Pieceworks chaotic puzzles!
30% off sitewide
6. DoubleSoul
Organic Cotton | Recycled Materials | Staff-tested
Socks are a necessity, and DoubleSoul creates durable options that range from playful to simple and always prioritize comfort and quality.
30% off with code: BF30
40% off order $100+ with code: BF40
7. Chani
Queer-Woman-owned | Ethical Production | Staff-tested
With the new year ahead, we’re eyeing Chani’s Astro Planner, yearbook, and really anything that will help us survive and thrive in 2025.
20% off everything through Black Friday.
8. Okko
POC-owned | Size-Inclusive | Recycling Program
Comfortable and durable underwear is the ultimate gift that keeps on giving—make Okko a part of your daily routine.
25% off through December 1st with code: BF2024
9. Organic Olivia
Natural Ingredients | Woman-owned | Staff-tested
One of our favorite herbalists to learn and shop from, Organic Olivia is discounting their tinctures, teas, and herbal formulas from November 12th through Dec 2nd.
20% off sitewide
30% off subscription orders
50% off Teas
US Orders over $99 ship free
10. The Sage Vintage
Vintage-sourced
It’s time to make your charming Pinterest dreams come true and finally pick up one of The Sage Vintage’s charm accessories.
Up to 70% off sitewide through Black Friday.
11. Plum Diamonds
Lab-grown | Recycled Gold | Ethically Sourced | Women-owned affiliate
Whether you're planning to pop the big question or looking to invest in a timeless piece, Plum Diamonds offers an ethical and sustainable way to own diamonds.
10% off sitewide through December 4th with code: SHINE10
12. Ries
WOC-owned | Refillable | Recycled Materials | Staff-tested
Ries has become one of our go-tos for refillable travel empties, shop their travel bottle sale through December 2nd.
25% off sitewide
13. Find Me Now
AAPI-woman-owned | Small Scale & Ethical Production
Give the gift of print and texture with pieces from Find Me Now. Their playful clothes are designed to be loved, worn, and later passed on as treasured vintage pieces.
Up to 75% off sitewide
Free international and domestic shipping for orders $150+
14. Allbirds
Renewable Materials | Recycled Packaging | B-Corp Certified
Allbirds make lightweight, comfortable, sustainable shoes for everyday movement by replacing petroleum-based synthetics with natural materials like sugar cane, wool, and tree fiber.
30% off sitewide from November 21st through the 28th.
Free shipping with purchase over $75
Get 15% off your first purchase at Allbird through December 31st with code: AFF-FIRST15
15. Ceremonia
Latina-Owned | Clean Ingredients | Pact Partner | Staff-tested
Ceremonia’s hair product not only smells heavenly, but is like medicine for your hair and helps restore it to its natural glory.
15% off when you purchase 2 items
20% off when you buy 3 items with
25% off when you buy 4+ items