15 Latine Sustainable Baddies to Know
For Latine Heritage Month, we want to highlight a few Latine Sustainable Baddies who are doing the work to keep sustainability and eco-consciousness at the forefront of their earthly contributions. This list is a mix of sustainably-minded brand owners, activists, content creators, and organizations who are proud to be part of the Latine community!
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As the founder of Ceremonia, Babba C. Rivera celebrates her Latina identity by making sustainable and ethical beauty products with ingredients native to Latin America. The beauty industry is notoriously consumerist and unsustainable, but Babba's mission with Ceremonia is to prove that sustainability can make a good beauty product even better. Use SUSTAINABLEBADDIE_ for 10% off your favorite Ceremonia product!
2. Eva Goicochea of Maude
Eva Goicochea is the founder of susty sexual wellness brand, Maude, and an advocate for inclusive and comprehensive sex education. After working in the corporate health world for years, she wanted to introduce a new type of sexual wellness brand that emphasizes inclusive, simple, and susty products.
Diandra is a writer, poet, and speaker who focuses on the intersection between culture and environmental protection. She is a co-founder of Intersectional Environmentalist and is now the organization's executive director, advocating for more diverse stories on land stewardship and eco-justice.
Jamie is the founder and the curator behind Poorly Curated, a popular online vintage shop and pop-up based in NYC (shop IRL at Ludlow Flea). Inspired by her own love of high-quality, expertly curated vintage clothes, she personally handles every single aspect of Poorly Curated.
Dr. Hernandez is an Indigenous Climate Scientist and the author of Fresh Banana Leaves. She studies indigenous solutions to climate change that are rooted in the protection and celebration of the Earth and centered around her indigenous roots in South and Central America.
Ericka is the founder of Axiology Beauty, a vegan and zero-waste beauty brand. Ericka started making her clean and cruelty-free formula and selling the product on Etsy before it got picked up by bigger retailers. Her products are plastic-free in packaging, and she uses recycled ocean waste paper to package her balmies.
7. Oîma
Founded by Paraguayan-American Marilyn Sanchez, Oîma is an NJ-based brand that specializes in botanical dyeing and bookbinding. The word “oîma” comes from Guaraní, the second official language of Paraguay, and can roughly “translate to mean when something is ‘ready,’ but is often used as a way to exit a conversation. Oîma elicits a movement forward, perhaps even a mindset for creation, priming the stage for imagination and play.”
Puerto Rican-American designer Monica Santos Gil is the founder of Santos by Monica. Handmade-to-order in NYC, Santos by Monica uses cactus-based biomaterial and 100% TENCEL™ lyocell to create fun, unique, sustainably-made clothing and cactus leather handbags.
9. Xiye Bastida
19-year-old Xiye Bastida is a Mexican climate justice activist and co-founder of the Re-Earth Initiative from the Otomi-Toltec Indigenous community located in Central Mexico. Her environmental activism began in 2015 after moving to NYC. Having spoken at the UN Climate Change conference and at organized strikes of over 300,000 people, Bastida works to make the climate movement a more inclusive and diverse space.
10. Veggie Mijas
Credit: Veggie Mijas
Veggie Mijas began as an Instagram page for college students to find easy recipes that could be made in the tiny kitchens of dorms. After noticing the lack of access to food experienced by many people on and off campus, Amy Quichiz decided to shift Veggie Mijas to a collective where people can share recipes and find community amongst other vegans of color.
11. Kozakh
Founded in 2013 by Argentinian jewelry designer Cyntia Kozak, Kozakh is a demi-fine jewelry brand based in Florida. They specialize in modern jewelry with a timeless feel. Their pieces are handcrafted from natural materials, and are ethically and sustainably made in the US.
Selva Negra is a Latina-Filipina owned fashion label that was founded in Brooklyn in 2016 by Kristen Gonzalez. Their pieces are made in Los Angeles, and the brand prioritizes sustainably sourced materials, production transparency, compostable packaging, upcycled fabrics, and small batch production.
Having been raised by 4 remarkable Puerto Rican women, Brooklyn-native Dynasty Casanova drew inspiration from her upbringing to create a brand that is highly reflective of her personal style. Ethically handmade and sustainably sourced, the clothing from Dynasty George is elegant, romantic, and whimsical – and occasionally comes in a Mommy & Me set!
14. Ariel Christine
Credit: Ariel Christine Instagram
Mexican-Salvadorian content creator Ariel Christine is a sustainable living advocate and photographer. Her instagram page is a safe space to enjoy scenic nature photography, share sustainable outfit inspo, and chat about mental health.
15. WRAY
Founded in 2015, WRAY is a Latinx-owned business that creates size-inclusive clothing inspired by fine art. Named after founder Wray Serna, the brand is transparent about their factories’ ethical practices, and utilizes closed-loop production, recycled fabrics, and compostable shipping.